The short version
- Black Friday 2026 is Friday, November 27, and Cyber Monday is November 30.
- Walmart's Early Black Friday deals run November 12 to 15, and its Black Friday deals run November 23 to 29.
- Target has a new Deal of the Day every day until December 24, and a Holiday Price Match Guarantee from November 1 to December 24.
- Amazon has early deals live but hadn't announced its main Black Friday dates when we checked.
- Expecting? Set up your registries first. Welcome boxes and 15% completion discounts can save you more than many Black Friday deals.
Black Friday can be a great time to buy the big things a baby needs, like a stroller, car seat, crib or monitor. But the sales now run for weeks, every store does it differently, and some of the best savings for new parents aren't Black Friday deals at all. Here are the Black Friday baby deals and sale dates we've confirmed for 2026, plus the registry perks that can save you even more.
Black Friday 2026 sale dates at a glance
| Store | What's on | Dates |
|---|---|---|
| Walmart | Early Black Friday deals | November 12 to 15 |
| Walmart | Black Friday deals (in store from November 27) | November 23 to 29 |
| Walmart | Cyber Monday deals, online only | November 30 to December 2 |
| Target | A new Deal of the Day every day | Until December 24 |
| Target | Holiday Price Match Guarantee | November 1 to December 24 |
| Amazon | Early deals in the Holiday Shop | Live now; main event dates not announced yet |
Checked November 9, 2026.
Walmart
Walmart is running three events this year. Early Black Friday deals start online at 12:01 a.m. ET on November 12 and run until November 15. Black Friday deals start online on November 23 and in stores at 6 a.m. local time on Friday, November 27, running until November 29. Cyber Monday deals run online from November 30 to December 2.
Walmart+ members get early access to some of the most popular deals, and some online deals are only for members for the first 24 hours. If you're expecting, open a Walmart baby registry too. It comes with a free welcome box.
Target
Target posts a new Deal of the Day every day until December 24. Its Holiday Price Match Guarantee runs from November 1 to December 24, so if the price of something you bought drops at Target in that time, you can ask for the difference. Check the terms for which items qualify. Target's stores are closed on Thanksgiving and open at 6 a.m. on Black Friday.
Target's Early Black Friday sale (November 5 to 7) has already ended, but it included 40% off select toys, so watch the weekly deals for more.
If you're expecting, a free Target baby registry gets you a welcome kit, and Target Circle members get a 15% completion discount on the items left on their registry before the baby arrives. See how it compares in Target vs Amazon baby registry.
Amazon
Black Friday is November 27 and Cyber Monday is November 30. Amazon already has early deals in its Holiday Shop, but it hadn't announced the dates of its main Black Friday event when we checked.
Amazon's baby registry also has a completion discount: 15% off items still on your registry, on up to $2,000 of purchases. It opens 60 days before your arrival date. With Prime, you can get a free welcome box too. Our Amazon baby registry welcome box guide shows how to claim it.
Babylist
Babylist's sale page had markdowns of up to 50% off on baby gear and clothing when we checked. It also has a free Hello Baby Box for registry owners, and a 15% completion discount on items from the Babylist Shop.
Registry perks can beat Black Friday
If you're expecting, the registry perks are worth more than most single deals, and you can claim more than one:
- Free welcome boxes from Amazon, Target, Walmart and Babylist. See all of them in baby registry welcome boxes.
- 15% completion discounts from Amazon, Target and Babylist on what's left on your registry near your due date.
Completion discounts and sale prices have their own rules, so check whether yours works on sale items before you plan around both.
How to shop Black Friday baby deals
- Make a list first. Our baby registry must-haves list helps you skip things you won't use.
- Check the regular price. Look at the price in the weeks before Black Friday, so you can tell a real deal from a markdown.
- Be careful with second-hand car seats. Car seats expire and can be damaged in a crash, so avoid used ones unless you know their full history. Whichever seat you use, get a free car seat inspection to check the fit.
- Keep receipts and check return policies. Big items like strollers and cribs can have different return rules, especially if you buy them months before your due date.
- Don't forget free stuff. Before you buy, check our free baby stuff guide for samples and freebies you can get for nothing.
Frequently asked questions
When is Black Friday 2026?
Black Friday is Friday, November 27, 2026, and Cyber Monday is November 30. Many stores start their deals weeks earlier.
When are Walmart's Black Friday deals in 2026?
Walmart's Early Black Friday deals run November 12 to 15, its Black Friday deals run November 23 to 29 (in stores from 6 a.m. on November 27), and Cyber Monday deals run online November 30 to December 2.
Does Target price match during Black Friday?
Target's Holiday Price Match Guarantee runs from November 1 to December 24, 2026. If the price of an eligible item you bought drops at Target in that time, you can ask for the difference.
Are Black Friday deals better than registry completion discounts?
Not always. Amazon, Target and Babylist give a 15% completion discount on items left on your registry near your due date, and their welcome boxes are free. Compare the sale price with your discount before you buy.
How we research: we check every offer against the brand's or program's own website before publishing and when we update a guide. Programs change, so always confirm the details at the source before you sign up. Read our editorial standards, or tell us about a correction. Some links may be affiliate links; see our disclosure.
