The short version
- The Amazon baby registry welcome box is a free gift box of samples and full-size products for parents and baby.
- You need an active Amazon Prime membership, a baby registry with 10 unique items, and more than $10 of registry purchases.
- Gifts from friends and family count toward the $10, so you may not have to buy anything yourself.
- Registry owners also get a 15% completion discount, worth up to $300, from 60 days before your baby's arrival date.
The Amazon welcome box is one of the easiest registry freebies to get, but the rules trip people up. Here's exactly how to get the Amazon baby registry welcome box in 2026, what it really costs, and how to claim it.
Amazon baby registry welcome box requirements
Amazon lists four things you need before you can claim the box:
- An active Amazon Prime membership.
- An Amazon baby registry. Creating one is free.
- At least 10 unique items on the registry.
- More than $10 of purchases from your registry, by you or anyone else. Tax and shipping don't count toward the $10.
Only the main registry owner can claim it, and it ships within the contiguous U.S. (not Alaska, Hawaii, Puerto Rico or APO addresses).
Is the Amazon welcome box free?
The box itself costs nothing. The catch is Prime: if you already pay for Prime, the box is genuinely free. If you don't, the membership is the real cost of the box, so it's only worth signing up if you'll use Prime for other things too, like fast shipping on diapers and wipes.
The $10 purchase doesn't have to come from you. If a relative buys a $10+ gift off your list, that counts. If nobody has yet, buying one small essential you need anyway, like a pack of muslin swaddles, gets you over the line.
Can you get the welcome box without a registry or Prime?
No to both. Amazon only sends the box to the owner of a baby registry that meets all the rules above, and Prime is required. Opening a registry is free and doesn't commit you to buying anything, so it's worth setting one up just for the box and the completion discount.
How to claim the Amazon welcome box, step by step
- Create your registry on Amazon's baby registry page and add your arrival date.
- Add 10 different items. Amazon's registry checklist suggests essentials, and you can add almost anything sold on Amazon.
- Share your registry with family and friends, or buy one small item from it yourself.
- Claim the box from the Welcome Box page once you hit more than $10 of registry purchases. Amazon's page shows whether you qualify yet.
What's in the Amazon welcome box?
Amazon describes it as a gift box "with sample and full-size surprises for parents and baby." The contents rotate, so the box you get may not match one you saw in an unboxing video. Expect a mix of samples and products from baby brands, often feeding, skincare and diapering items, plus offers to use later.
The 15% completion discount
The welcome box isn't the only registry perk. Amazon also gives the main registry owner a 15% completion discount on items still on the list:
- It covers up to $2,000 of purchases, so up to $300 in savings.
- It opens 60 days before your arrival date and lasts until 90 days after.
- Your registry needs to have been active for at least 14 days.
Save big-ticket items like a car seat or stroller for this window. Registry gifts can also be returned for up to 365 days, which helps if you end up with duplicates.
Get more than one registry box
Amazon's box is one of four big registry welcome boxes, and you can claim all of them. Our baby registry welcome box guide compares Amazon, Target, Walmart and Babylist side by side, and Target vs Amazon baby registry helps you choose your main registry. For what to put on it, see baby registry must-haves under $25.
Frequently asked questions
Is the Amazon baby registry welcome box free?
The box has no charge, but you need an active Prime membership, a baby registry with at least 10 unique items and more than $10 of registry purchases. Purchases by friends and family count toward the $10.
Can you get the Amazon welcome box without a registry?
No. Amazon only sends the welcome box to the main owner of a baby registry that has at least 10 items and more than $10 of registry purchases, plus an active Prime membership. Creating a registry is free.
Can you get the Amazon welcome box without Prime?
No. An active Amazon Prime membership is one of the requirements. If you don't already have Prime, the membership is effectively the cost of the box.
What's in the Amazon baby welcome box?
Amazon describes it as a gift box with sample and full-size surprises for parents and baby. The contents rotate, but they're usually feeding, skincare and diapering items from baby brands, plus offers.
When does the Amazon completion discount start?
The 15% completion discount opens 60 days before your baby's arrival date and lasts until 90 days after. It covers up to $2,000 of purchases, and your registry must have been active for at least 14 days.
How we research: we check every offer against the brand's or program's own website before publishing and when we update a guide. Programs change, so always confirm the details at the source before you sign up. Read our editorial standards, or tell us about a correction. Some links may be affiliate links; see our disclosure.