The short version
- Enfamil Family Beginnings is Enfamil's free parent program. Enfamil says it's worth up to $400 in savings, rewards and support, though benefits vary by family.
- Members may get free formula samples, plus discount checks, cash-back rebates paid to Venmo or PayPal, and Enfamil Rewards points.
- Signing up takes a minute: your name, email and your due date or baby's birthday.
- It's a free membership, not a paid subscription, and you can join while you're still pregnant.
If you're planning to formula feed, or just want a backup, Enfamil's parent program is one of the most useful freebies to join early. Here's what Enfamil Family Beginnings actually gives you, how to sign up, and how to get the most from it.
What is Enfamil Family Beginnings?
Enfamil Family Beginnings is a free membership run by Enfamil, the formula brand. It sends formula samples, coupons and rebates matched to your baby's age, along with stage-by-stage tips. You'll sometimes see it called "Enfamil New Beginnings" or just "Enfamil Beginnings," but Family Beginnings is the official name.
Enfamil describes the total as up to $400 in savings, rewards and support. That figure depends on what you buy and redeem, and Enfamil notes that benefits vary based on the information you provide.
What you get
Enfamil lists five main benefits:
- Formula samples. Members may be eligible for free formula samples. They aren't guaranteed for everyone.
- Cash-back rebates. Buy qualifying Enfamil products, upload your receipt, and get money back through Venmo or PayPal.
- Discount checks and digital rebates. The checks work like formula coupons and can be used at most major retailers.
- Enfamil Rewards. Earn points on purchases and activities, then redeem them for rewards. The Enfamil app gives you 1,000 points the first time you download it and log in.
- A sweepstakes entry. Joining enters you to win a year's supply of formula. Enfamil's current sweepstakes runs until December 31, 2026, and no purchase is needed.
How to sign up for Enfamil Family Beginnings
- Go to the Family Beginnings page on Enfamil's site.
- Enter your first name, last name and email.
- Add your due date or your baby's birth date, so the samples and offers match your baby's stage.
- Download the Enfamil app and log in to collect the 1,000 bonus points.
Joining also signs you up for marketing emails from Enfamil and its parent company's other brands, and enters you into the sweepstakes. You can unsubscribe from emails later.
Is Enfamil Family Beginnings a subscription?
No. It's a free membership, and you don't have to buy anything to join or to get samples. The coupons and rebates only save you money if you buy Enfamil products, so they're most useful once you know which formula works for your baby.
Specialty programs
Enfamil also runs programs for specific needs:
- Nutramigen Support Program: for babies with a cow's milk allergy, with tips and help with insurance.
- A program for premature babies: rebate savings plus weekly emails on caring for a preemie.
Talk to your pediatrician before switching formulas, especially for allergies or a premature baby.
How to get the most out of it
- Join during pregnancy. Signing up with your due date means samples and offers can arrive before you need them.
- Stack checks with store sales. A discount check on top of a sale or store-brand price match brings the cost down further.
- Join the other formula programs too. Similac and Gerber run their own free programs, and being in all three gives you the most samples to try.
Our free formula samples guide covers the Similac and Gerber programs and the "free trials" to avoid, and the cheapest way to buy formula shows how to keep costs down once you've chosen one.
Frequently asked questions
How do I sign up for Enfamil Family Beginnings?
Join on Enfamil's Family Beginnings page with your name, email and your due date or baby's birth date. Then download the Enfamil app and log in to get 1,000 bonus rewards points.
Does Enfamil Family Beginnings send free formula?
Members may be eligible for free formula samples, but Enfamil says benefits vary by family, so samples aren't guaranteed. Every member can use the discount checks, rebates and rewards.
Is Enfamil Family Beginnings a subscription?
No. It's a free membership and you don't have to buy anything to join. The coupons, checks and rebates only save you money when you buy Enfamil products.
Is Enfamil New Beginnings the same as Family Beginnings?
Yes. People often call it Enfamil New Beginnings or Enfamil Beginnings, but the program's official name is Enfamil Family Beginnings.
How much is Enfamil Family Beginnings worth?
Enfamil says it offers up to $400 in savings, rewards and support. What you actually get depends on the formula you buy and the offers you redeem.
How we research: we check every offer against the brand's or program's own website before publishing and when we update a guide. Programs change, so always confirm the details at the source before you sign up. Read our editorial standards, or tell us about a correction. Some links may be affiliate links; see our disclosure.